The importance of display!

If you’re a shop-owner killer windows are worth their weight in gold. After all, competition on the high street has never been fiercer and we haven’t even mentioned the impact that online retailers are having – more than ever now! Visual Merchandising and visual styling is crucial!

Think of your window displays as your first opportunity to make a positive impression. If your displays aren’t working hard for you at all times, you’re definitely missing a trick (and losing customers).  The bottom line is that effective, well styled window displays are extremely powerful and if you get them right, you can literally stop people in their tracks!




talkpresentationtaster daysmaster classnew-workshop-rustys1

VM & Display basic guidelines

The perfect Starter Course in Window Dressing and Display for you & your business! The basic rules of display apply whether you sell jewelery, hair & beauty products, packets of biscuits, toothpaste, china, DIY, fashion accessories, gifting…the list is endless! Yet even if you have no merchandise as such, and you’re selling yourself, or a service or you just want your business to look attractive from outside…there’s something for you too! Suitable for those just setting up in retail, business, students – anyone who has something to promote we can help you shine! Especially perfect for High Street Regeneration and Business Improvement Districts. One Starter Course for now, but with our Gold and Diamond options you can receive our feedback, help and advice too!



  • An introduction to Visual Merchandising & Display Styling.
  • Creating a clear message for your customers – shout about what you’re promoting!
  • Displays are everywhere, not just in shop windows. Where can you put yours?
  • Inspiration. We show you where to find it and how to start planning your display
  • I will guide you through the basic guidelines to get height in your displays
  • Pyramids, space, layout, depth, focal points, flow & grouping…the important stuff!
  • Eight modules full of video demonstrations, illustrations, photos and narratives as well as a downloadable workbook with short tasks helping you to look at your business through your customers’ eyes with a plan for what to do next!
  • Can easily be done in a day depending upon how much time you put in your tasks


Our practical workshops have been very popular for over ten years and we’re taking bookings again now the pandemic is nearly over…Do please get in touch to find out how we can help you, your local businesses or your High Street.

 “An engaging and hands-on course
which conveys the essentials of visual display in an accessible format”
South Lakeland District Council delegate



How can we help?

Here at Made You Look! we specialise in helping individuals and businesses with their visual merchandising, specifically their visual displays and styling. We aim to take their shop window designs and interior displays to the next level – but in particular the first level with the basics and just where to start for those who are complete novices.  We’ve broken the art of display into simple steps for you to follow.

Our range of presentations, seminars and workshops will teach you all the skills you need to transform your visual displays which in turn will increase sales and move your business forward.  What we offer isn’t the usual kind of corporate training you find as we’ve been there and possess the tee shirts – we know what works and what doesn’t either! Our workshops are designed to be fun, inspirational and as personal as possible to the people attending without any loss of focus or impact.  However they’re also suitable for those wishing to learn a new skill, or for a fun day out, or if you have a table-top display , market stall, wedding fair, networking event…or are just selling items on social media.  The same basic principles apply!

Sound good? To find out more about our visual merchandising courses,  our training and other retail design services please visit what we do now!  And we now have our new online course too which means we can reach groups or individuals further-afield, but also in a greener and kinder way for the environment by saving all that travelling – and of course saving those extra costs too.

We aim to have some training for everyone, but if you can’t see the perfect option for your business, get in touch and we’ll tailor something just for you.

Visual Merchandising Courses
We’ll work with you…


Approved by the British Display Society

Helen Goodwin FBDS  Vice Chair

Find out more!

Would you like to be first to receive our latest news and updates, see some of our recent creative projects and how we went about them? And how about our inspiring photographs, seasonal advice with  hints and tips too…why would you want to miss out?

Please subscribe using the button below – we send very few newsletters so won’t fill up your inbox I promise you!

All personal data herein are processed in accordance with UK data protection legislation. All feasible security measures are in place.

 Case Studies



Melton’s is one of York’s finest dining restaurants.  Having helped with the re-design of Walmgate Alehouse their sister company, we were invited to help refurbish the restaurant which was ready for an updated look.

View full case study

York Cocoa House

York Cocoa House

If chocolate is what you need – York cocoa House is the place to go! However it’s not an easy product to display so we were invited to work with their team on the window displays to create impact.

View full case study

Walmgate Ale House

Walmgate Ale House

The owners of Meltons Too in York decided it was time for change, so a decision to rebrand based upon the building’s 17 century heritage was made. ‘Walmgate Ale House and Bistro’ evolved.

View full case study

calendar club

Calendar Club

We helped Calendar Club design a window display scheme which was easily implemented by staff for any size shop, & changed regularly.

View full case study


Local Authorities

Hambleton DC along with Ryedale DC and the FSB invited us to run a series of Master class workshops for their retailers in the run-up to Christmas.

View full case study



Leading on from one of our successful presentations with Oxfam, they were so pleased with the results they booked several more!

View full case study