Small Business Saturday originated in the States where it was launched by American Express in order to raise the profile of small retailers. Now running in this country too, any small firm looking to take part can join in. Attention is focused on the small independent business, especially encouraging people to ‘shop local’ in the run-up to Christmas.
We were delighted when Small Business Saturday chose Made You Look! from many businesses around the country to highlight as one of their ‘Smallbiz100’ in the days leading up to the big event itself. We received a whole day of exposure on social media as well as press coverage, and attended the Bus Tour where we ran a Visual Display Presentation along with free consultations.
We were also invited to run an evening presentation for small Businesses who were preparing to sell from Market Stalls in front of York Minster on Small Business Saturday. Make It York along with the FSB organised the event which attracted a staggering 16,000 visitors!
However the highlight was when we were invited to join other small business owners at a special small business Christmas Fair held at The Treasury’s Internal Drum attended by the Chancellor of the Exchequer, George Osborne.
The Chancellor, George Osborne, commented:
“Small Business Saturday is a great opportunity to champion some of the brilliant entrepreneurs and firms we have in this country and make sure everyone is aware of the powerful role they play.”
And indeed they did!