Norwich BID helps businesses better themselves

The Northwich Business Improvement District is always looking at ways in which it can help the town’s companies, traders and organisations grow and succeed. As part of this commitment, the BID held a Window Display Masterclass Training Course at its offices in Northwich on Tuesday 5th July. Funded and organised by the BID, the course, run by Made You Look!, taught attendees how to make stunning visual window displays to help them market their offerings in the best way possible and increase interest and footfall in their store.

The event was fully booked with delegates attending from various businesses in the town and all those who were present found the course extremely beneficial. Running in two sessions split over the morning and afternoon, delegates were initially shown the basic points and principles of display including fundamental rules, guidelines, focal points, signage, tools of the trade and much more. Following this, the delegates used props provided by the Made You Look! team before putting everything that they had learned during the day in to practice. Attendees put together a display with several items of stock that they had brought from their own businesses and they were all very impressive.

What’s more, due to the positive reaction from businesses, the BID has booked Helen Goodwin from the Made You Look! Team to do in-shop consultations for up to 15 businesses over three days in October, fully funded by the BID. During the consultations, Helen will also advise the town’s businesses on their Christmas window displays in a bid to help Northwich’s shops entice customers during one of the busiest times in the retail calendar.

Northwich BID Manager Jane Hough was delighted with how the course went and is pleased to be able to help support initiatives which give the town’s businesses the platform to continue to succeed. “Following the course we had excellent feedback from all of the businesses who attended supported by Northwich BID – they felt it was professional, engaging and will really help them going forward. Also, as a result of the positive outcomes from the training session, we have more planned with the Made You Look! team for activities later in the year including in-shop consultations which will be great. I can’t wait to see our amazing businesses achieve even more success in the future, implementing their new knowledge and design ideas.”

Louise Hough, from independent knitting shop Crafty Stitches, was full of praise for the masterclass and can’t wait to put some of the skills she has learned into practice. “The day was very informal and Helen gave us little tasks throughout the day, based on what we were learning. The hands on approach worked well and we all encouraged each other with our business concerns. Going forward, I’m already trying to implement the ideas from the course and make my windows stand out more. Overall I loved the day and just hope I can pull off what I’ve learned.”

From the Revive & Thrive iPlace magazine written by Northwich BID.