BBC Good Food Show

Marketing Peak District & Derbyshire invited us to help them promote local Ales from within their district at the BBC’s Good Food Show.  As a team we worked on the initial design concept based around their new branding created by Si from Hammer Design.

Trying to fit so many brands into one stand yet have an overall appealing look wasn’t quite as straightforward as it appears – the logistics worked out in the end though. From starting with a shell scheme where the electrics were in the wrong place and the correct coloured carpet missing, we soon created the finished stand to our satisfaction, enhanced with visual displays having sourced many suitable items and props. With crates, hessian, and a mix of fake and real hops to crushed Weetabix – who can tell at a distance?!

As you can see by twitter it was a very popular stand!  I wonder why?!

Si’s branding worked beautifully with the project – as it would!